Become the Art you See!

REVIEW · AMSTERDAM

Become the Art you See!

  • 4.922 reviews
  • From $43
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Operated by Museumphoto · Bookable on GetYourGuide

If you like photos, this is fun.

This is a short, theatrical photo shoot that turns you into a Dutch master portrait right by Dam Square, about as central as Amsterdam gets. I like the way you choose your style with help from Britt and Peter, and I especially like the hands-on costume details from their studio work. One thing to consider: you’ll want to show up ready to pose, because the experience is designed to fit into a tight 20 minutes window.

You pick from famous looks tied to the Dutch Golden Age, then you walk out with a printed set and a digital file. The setup is friendly and low-pressure—still, it’s a studio shoot, not a slow sightseeing stroll, so don’t book it if you’re hoping for a long museum-style experience.

Key Things To Love About This Amsterdam Photo Shoot

Become the Art you See! - Key Things To Love About This Amsterdam Photo Shoot

  • Dam Square is basically next door: the studio is about 10 meters from Dam Square and near the New Church
  • Costumes are handmade by Britt, with period accessories and attributes
  • Choose your portrait style with guidance (Milkmaid, Girl with the Pearl Earring, and more)
  • You get a real final product: prints plus the original digital file by email
  • New options keep arriving: more choices are added every 3 months
  • It’s led in multiple languages (Dutch, English, German), in a private-group format

Step Into the Dutch Golden Age, Right by Dam Square

Become the Art you See! - Step Into the Dutch Golden Age, Right by Dam Square
Amsterdam has plenty of art stops, but this one cheats in the best way. You don’t just stand and look at Dutch masters—you dress like one. The studio is called Museumfoto, and it’s at Eggertstraat 2. It sits about 10 meters from Dam Square, so you can build this into a day of classic sights without losing half the morning to travel.

I like how the “museum” part is done for you. You show up, choose what portrait vibe you want, and you’re dressed and guided into poses. Within a few minutes you stop thinking like a tourist and start thinking like a character from a painting—then you get photos that match that idea.

The time commitment is short, which is exactly why it works. You’re not signing up for a full-hour production where half your energy disappears into waiting. You can do this before dinner, after a canal walk, or between museums—just plan to be there on time and in costume-ready mode.

You can also read our reviews of more tours and experiences in Amsterdam.

What Happens When You Arrive at Museumfoto

Become the Art you See! - What Happens When You Arrive at Museumfoto
Your meeting point is Museumfoto, Eggertstraat 2, Amsterdam, near the New Church. The easy tip here: walk around the New Church and you’ll spot it. The address is central enough that you won’t need a scavenger-hunt mindset.

When you arrive, Britt and Peter greet you in their small studio. It’s cozy by design, and that matters because it keeps the shoot personal. Instead of shuffling through a crowd, you get guided selection and direction—exactly what you want for a costume portrait.

Choosing your portrait (and outfit)

You choose what kind of Dutch master image you want to emulate. The options mentioned include:

  • The Milkmaid
  • Girl with the Pearl Earring
  • Prince William of Orange
  • The Happy Drinker
  • Rembrandt van Rijn in Circles

There’s also seasonal expansion mentioned for spring 2017, when you could dress as William the 2nd and Maria Stuart. On top of that, more costume choices appear every 3 months, so it’s not always the exact same set.

You don’t just pick blindly. You get guidance on what to wear and how to come across in the pose. That’s a big deal if you’re not a confident camera person, because the photographer and hosts help you look natural while still matching a painting vibe.

Costumes and attributes matter

The costumes and the little “props” you wear are part of the realism. The information says the costumes are handmade by Britt, and that you can select the period costume of your choice. In practice, this is where the Dutch Golden Age look comes from: the textures, the silhouette, and the visual details that make your photo feel like more than a quick novelty.

Portraits, Poses, and the Photoshoot Process in 20 Minutes

Become the Art you See! - Portraits, Poses, and the Photoshoot Process in 20 Minutes
This experience runs about 20 minutes total (starting times vary), and it’s built to move. Expect a quick rhythm: pick your style, get dressed, then go through a couple of photo setups.

When you’re dressed, a couple of photos are taken. Then you select the one you like best. That’s helpful because it avoids the annoying moment where you feel guilty for not knowing what looks best. You choose the winner, and that becomes the keepsake image.

Photo guidance makes the difference

The reviews highlight how professional and friendly the hosts are, and how they guide you through poses and costumes. That’s exactly what you need here. Dutch master style is very specific—hands, gaze direction, posture, and expression. If you’re doing this without direction, you’d spend the whole time trying to remember what your face should do.

If you want your photos to look good, wear comfortable shoes and keep your hair/clothing situation simple. If you’re wearing glasses or contacts, consider whether you’re comfortable with them in the final portrait look—nothing in the info says they’ll remove anything, so you’ll do best if you’re ready to work with what you bring.

Studio output: prints, enlargement, and digital file

Once you select your favorite shot, the package includes:

  • 2 prints (10×15 cm)
  • 1 print enlargement (15×23)
  • A postcard made from the same portrait
  • An email with the original file (about 4MB)

They also note frames are not included, and extra prints cost extra. The upside is you’re walking away with tangible items right away, plus a digital file you can use later for sharing.

Cost vs Value: Is $43 Worth It?

At about $43 per person, the value comes from what you actually get. You’re not just buying time in a studio; you’re buying a complete portrait experience with final outputs.

Here’s what you’re paying for, based on the included items:

  • A professional photographer doing the shoot
  • Costume and attributes included
  • Multiple physical prints, including a bigger enlargement
  • Digital original file delivered by email (so you’re not stuck losing quality to compression)
  • A postcard you can send or keep

For central Amsterdam, where basic tours can cost a lot and leave you with nothing but photos on your phone, this is a solid trade. It’s also time-efficient. Twenty minutes means less “vacation time” spent waiting around, and more time for the rest of your day.

The main drawback on value is simple: you’ll get the best results if you’re willing to fully participate. If you’re feeling camera-shy and would rather watch than pose, you may not love the payoff compared with a normal museum ticket.

Where This Fits Best in Your Amsterdam Day

Become the Art you See! - Where This Fits Best in Your Amsterdam Day
Because it’s so close to the center, I’d place it at the start or near the middle of a day. It works well after you’ve already seen Dam Square once, so you have the setting in your head, but before you’re exhausted from too many stops.

A smart approach:

  • Do a quick loop around Dam Square and the New Church area.
  • Then book a portrait session when you want something playful and different.
  • Finish with a museum or canal stroll while you still feel camera-ready.

You don’t need to build a whole day around it, which is another reason this is good value. It’s private-group friendly too, so you’re not stuck waiting for a big schedule with strangers.

Who This Is Perfect For (and Who Should Skip It)

This fits best if you want a memorable souvenir that feels like you did something specific in Amsterdam—not just “took photos near a landmark.”

You’ll probably love it if:

  • You want a fun, creative keepsake
  • You like the look of Dutch master portraits
  • You’re okay with guided posing
  • You’d enjoy being dressed in a period costume

You might want to skip it if:

  • You want a long historical explanation or guided museum-style walkthrough (this is a studio portrait)
  • You hate being photographed or directed closely
  • You’re expecting more than the listed prints and digital file

Also, if you’ve done other Dutch photo shoots—like costume variety styles in other towns—you’ll likely enjoy this for its specific “Dutch master portrait” focus and its studio closeness to Dam Square.

Practical Tips for a Better Portrait

Become the Art you See! - Practical Tips for a Better Portrait
Here are the small choices that affect how your final photo looks:

  • Arrive on time. With a 20-minute experience, delays cut into your dressing and posing time.
  • Pick the portrait that matches your vibe. If you’re drawn to a serious expression, go with something that requires calm intensity. If you like warmth, choose a more cheerful painting style.
  • Keep accessories minimal. If you wear lots of jewelry, it may change the final look unless you’re comfortable leaving it as-is.
  • Think about your expression. Dutch master portraits often rely on a composed face. Go for steady, not goofy.
  • Plan for the email. You’ll receive the original file by email, so make sure the address you provide is one you can access easily after your trip.

And yes, the studio is wheelchair accessible, so it’s designed for different visitors. Private group format also means you’re not squeezed into a mass production line.

Should You Book It?

If you want a unique Amsterdam souvenir that’s quick, photogenic, and actually delivers finished keepsakes, I’d book it. The center location near Dam Square makes it easy to slot in. The included package—two prints, an enlargement, postcard, and the original digital file—adds up in real-world value.

If you’re only seeking a traditional museum day, you can skip it. This isn’t that. It’s a costume portrait experience with professional guidance, and it shines when you want to participate.

FAQ

Become the Art you See! - FAQ

Where does the Amsterdam photo shoot start?

It starts at Museumfoto, Eggertstraat 2, Amsterdam. It’s only about 10 meters from Dam Square. You can walk around the New Church and find the studio.

How long does the experience take?

The duration is about 20 minutes, with starting times that depend on availability.

What portraits or costume options are available?

You can choose from options including The Milkmaid, Girl with the Pearl Earring, Prince William of Orange, The Happy Drinker, and Rembrandt van Rijn in Circles. Spring 2017 options also mentioned include William the 2nd and Maria Stuart.

What do I get included with my booking?

Included are a photo shoot by a professional photographer, use of costumes and attributes, 2 prints (10×15 cm), a 15×23 print enlargement, a postcard, and an email with the original file (about 4MB).

Do I receive digital photos by email?

Yes. You receive an email containing the original file (about 4MB) after the shoot.

Is it wheelchair accessible?

Yes, the experience is wheelchair accessible.

What is the cancellation policy?

Free cancellation is available up to 24 hours in advance for a full refund.

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